Market-leading growth for holidays

W.R. Cobb Online Results See
Dramatic Results in 2010 and 2011

— Technology platform drives sales success to more than 3,000 retail jewelry locations —

East Providence, RI – Retailers on the WRCobbOnline platform realized tremendous growth during the holiday quarter of 2010 and in the first quarter of 2011. These retailers support more than 3,000 locations and collectively they increased by all measures – number of sales, average price of sale, number of shoppers (as measured by unique visitors), and number of page views.

“The growth of jewelry shopping and sales online during this year’s holiday season and in the first quarter of 2011 demonstrates the success jewelry retailers are achieving on our network,” said Roderick Lichtenfels, CEO of W.R. Cobb Company, parent company to division.

This benchmark is a significant insight into the continued shift by consumers to online purchasing versus brick & mortar shopping. “We saw significant increase in average sale – jumping 19%. The consumer continues to migrate both in number and in intensity to purchasing luxury products through trusted online retail experiences,” added Lichtenfels.

WRCobbOnline, the interactive division launched by W.R. Cobb Company six years ago, is the industry’s fastest growing interactive company in the jewelry industry. Presently, more than 3,000 retail jewelry locations across the United States use WRCobbOnline.

In 2010, growth results were significantly higher than 2009:

  • Sales increased 123% in 2010 over 2009.
  • Average selling price has increased 19%.
  • Number of items sold increased 101% over same period in 2009.
  • Total unique visitors to all Web sites increased 168% over 2009.
  • Total Page views were up 155% over 2009.
  • 70% of all Sales were Engagement Rings and Diamonds.

“Holiday sales on our network saw tremendous improvement over 2009. And, the first quarter of 2011 saw even greater improvement over 2010,” said Jay Gerber, Vice President of Sales and Marketing for WRCobbOnline, “Retailers on our network are seeing double digit growth – the WRCobbOnline retailers are seeing significant success both online and in-store.”

W.R. Cobb’s manufacturing facilities are located in Rhode Island – W.R. Cobb is one of the industry’s largest American manufacturers. In addition to the Rhode Island headquarters and manufacturing operations, it operates offices in Ireland, England, Vietnam, Thailand, India, and Hong Kong to name but a few.

Cobb/Ballou Findings operates sales offices in more than 20 countries around the world.

ABOUT W.R. Cobb: The Company has been continuously manufacturing in the United States since 1877. Located in East Providence, Rhode Island, the concern is one of the leading suppliers of jewelry findings, castings, and precious metals for the jewelry industry internationally. W.R. Cobb has locations in the United States, Hong Kong, Thailand, India, Belgium and Vietnam.

ABOUT WRCobbOnline: The interactive division of W.R. Cobb Company was created in 2006 to provide retail jewelers with the solutions to compete with Internet jewelry behemoths. WRCobbOnline is the industry’s only company rooted in jewelry for more than a century, coupled with the deepest collection of technologists and marketing experts. Combined, WRCobbOnline serves more than 3,000 retail locations with integrated in-store and online solutions.

About Cobb/Ballou Findings – a Division of W.R. Cobb Company: The new division combines the exceptional performance, uniform precision, and quality craftsmanship of B.A. Ballou with the quality and tradition of W.R. Cobb Company’s findings. The Division provides customized solutions to our deep range of customers. For over 140-years Ballou’s reputation for innovation and customer satisfaction had been built upon providing the highest level of quality and service to the consumer. Cobb/Ballou Finding operates globally with offices in Dublin, Ireland; London, England; and Hong Kong.