About Us

Since 1877, W.R. Cobb has been one of America's leading manufacturers of jewelry findings, castings and precious metals for the jewelry industry internationally. Throughout the decades, we have improved and redefined a wide range of critical industry products. We believe that tradition is the cornerstone of the jewelry industry – but we've never thought of that as a reason to stop innovating.

In 2003, we recognized that in order for regional independent jewelers to shine brighter in the digital age, they needed a better way to communicate with their customers. That's when we married cutting-edge technology with a deep understanding of the jewelry industry to create WR Cobb Online, a comprehensive suite of online marketing solutions that has provided digital and in-store success to more than 3,000 jewelry stores nationwide.

In 2004, we introduced Precise® White Gold, developed specifically with jewelers' needs in mind. This innovative gold lowers manufacturing and after-sales service costs and features a high-fashion look that customers still rave about today. Precise® White Gold is the industry's only "true" white gold and is considered one of the greatest innovations in the jewelry industry in 70 years.

Building on the momentum of our superior product lines and services, we created Cobb Bridal, an exclusive collection of wedding bands and engagement rings with more than 5,000 unique design options. And everything is subject to the W.R. Cobb guarantee – after all, our reputation depends on it.

Every day, we leverage the deep industry experience and talent of our team of metallurgists and designers to create and provide the industry's finest line of technological innovation. Quality. Integrity. Value. Service. At W.R. Cobb, they're more than just words. They're the way we've done business for more than 130 years.