Q:

A:

Your site will be up and running in as little as six weeks after signing your agreement and paying the set-up fee. The speed in which you forward us the necessary information may affect the timing. Level Three sites may take up to eight weeks, as they are custom built.

Q:

A:

There are a number of steps you will need to take to integrate your new site into your business. WR Cobb Online will provide you with detailed information on strategies that will ensure that your new website becomes a critical component to your business strategies. These critical initiatives include:

• Training your staff so they can easily navigate through the site and refer to it regularly when talking with customers.
• Asking for email addresses and starting to build a database for your email promotions.
• Adding your website's URL to all your communications – ads, bags, business cards, etc. should all include your new website address.

Q:

A:

Yes. There will be merchant charges of 2.99%, a transaction fee of US$10, a jewelry box fee (based upon the selection you make during your registration and the type of product shipped), and a shipping fee for each order shipped.

Q:

A:

As you know, the internet has changed the rules about markups for every jeweler. WR Cobb Online can help you retain your profitability. Markups vary by market and item, but in general, we recommend a 10% markup on loose diamonds and 50%-150% markups on jewelry – but we will follow the margins you select. However, it is critical to evaluate the pricing in your market – the power of the WR Cobb Online solution is the opportunity for you to win the margin battle against all your competitors.

Q:

A:

Yes. We can provide you guidance or we can run your campaign for you just like an advertising agency. We can build focused, local campaigns – or if you want to expand into other markets, we can help you build an online marketing campaign for that market. Your cost would be a traditional markup of 15%.

Q:

A:

We offer a complete web solution that is built for e-commerce and ready to launch with more than 60,000 certified diamonds, high-resolution photos of thousands of different pieces of quality jewelry (each imaged to protocol), a number of tools allowing you to build your own customized jewelry and the latest in website navigation. Thus, you can't merge your old site with this site.

Q:

A:

Our Diamonds are certified by the following leading independent organizations in the world:

• International Gemological Institute (IGI)
• Gemological Institute of America (GIA)
• American Gem Society (AGS)
• European Gemological Laboratories (EGL)
• The World Diamond Council (HRD)

Q:

A:

Yes. We also offer an "Add Your Product At a Per-Shot Cost" facility to our Level 2 and Level 3 members. Our photographers photograph your items to our established protocols, and we upload them to your website. The cost is approximately $75 to $100 per image, depending on the item. You will also be responsible for the shipping costs associated with having your items sent to our facility in Los Angeles.

Q:

A:

Most items are shipped in 2-10 business days. We recommend a 30-day return policy for your customers to cancel or return an item (not including special orders).

Q:

A:

We recommend that you have us ship directly to your customer for speed and convenience; however, we will set our procedure to your specifications.

Q:

A:

We can provide a letter to your customer that includes your company logo. Once the letter is approved by you, it will accompany all of the jewelry sent directly to your customers. In addition, you may choose from one of our three jewelry box options. Level 3 subscribers can ship their branded boxes directly to our warehouse for usage with every shipment.

Q:

A:

The 24-month contract is an industry standard. It allows you to integrate the site into how you do business and allows you enough time to measure the benefits. The development of an e-commerce solution is not a quick fix but a long-term business and sales strategy.

Q:

A:

Yes. As long as you're moving to a higher level, you will only have to pay the difference.

Q:

A:

Yes. Our sites allow for drop-down windows, but remember that you are marketing your site to drive consumers to visit your online store – you don't want them to leave.

Q:

A:

We require all payments by credit card or PayPal.

Q:

A:

You can track all orders through the back office, created for you by WR Cobb Online.

Q:

A:

Customers can include ring sizes with all their orders, and we will size the ring accordingly. However, once a ring is sized, it is treated as a special order and is not returnable. Other special orders are also available on a case-by-case basis. For example, we will quote based on pictures and descriptions provided, but these are also considered special orders and not returnable.

Q:

A:

For 130 years, W.R. Cobb has been one of the most trusted names in jewelry. In the past decade, we have been one of the jewelry industry's greatest innovators with unique products and creative ideas such as Precise™ White Gold. We heard from many jewelers regarding their loss of profit and market share due to the growth of the internet. In response, we created a powerful solution for independent jewelers to compete and win